Gaming brings people together. We work to make sure it brings out the best in them too.
Esports is for everyone — but that doesn't always show up in practice. We work with organizations, events, and communities to build cultures of respect, belonging, and genuine inclusion, where every player feels welcome regardless of background.
A healthy gaming community is a stronger one. We help organizations show their players and audiences that they care — through workshops, activations, and initiatives that make well-being a visible and valued part of esports culture.
Gaming is one of the most powerful platforms for reaching young people today. We help partners and institutions use that platform meaningfully — to educate, empower, and open doors for the next generation of players and leaders.
AEP x Riot Games — Grassroots Recognition
The AEPs were featured in Riot Games' EMEA Esports Season Review — recognizing our work in promoting mental well-being and sustainable performance across all levels of esports!
Through our workshops, lectures, mental health corners and interactive challenges at the LEC Finals in Munich, Montpellier, and Malmö, we've met thousands of players and fans where they are — giving them tools for both in-game performance and personal growth, while helping build a gaming culture that values encouragement and development. You can read the full review here!
GG Scout — Gaming, Identity, and Belonging
Together with Under Kevlaret, AEP is running GG Scout — a research and outreach project exploring what gaming means in the lives of young males aged 13 to 25. Funded by Skandia's Idéer för Livet, the project takes a close look at how gaming intersects with community, identity, and well-being, and what the gaming world can do to better support that group.
GG Scout brings us into real conversations — at events, in focus groups, and through direct outreach — listening to young gamers about what gaming gives them, what it takes from them, and what a healthier gaming environment could look like.
This project sits at the heart of what AEP believes: that esports has real potential as a platform for belonging, growth, and positive identity — and that realizing that potential takes deliberate, research-grounded work.
You can read more about GG Scout and Under Kevlaret here.
Resilient Gamers
AEP was a partner in Resilient Gamers — a project created to help young gamers build resilience against hate, extremism, and radicalization online. Over the course of the project, we contributed workshops, resources, and coaching for young people aged 12 to 25, working at the intersection of gaming culture and social safety. You can read more about the project here.
Want to Create Something Meaningful in Gaming?
Whether you're an organization, a school, an event organizer, or a community leader — if you want to use gaming as a force for good, we'd love to talk. We bring the research, the network, and the hands-on experience to help you make a real impact!
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